Build Your Personal Brand for Wider Reach in a Cost Effective Way When You Act as Your Own Social Media Influencer | Shirley Chio

Identify your true passion and build it into a brand. Building a personal brand will earn you more money, give you better career and business options, and make you virtually unemployment proof. It is time you should learn how to turn your passion into a well recognized brand, including building a powerful network, developing thought leadership, creating compelling content, and connecting with influencers or be your own social media influencer. The only way to create a better brand image besides paying ads is to create landing pages to generate focused interests and then connect with influential people that will help build your brand. The next best thing is to build a powerful social network that is feeding opportunities to you. What do you think is missing in your social media marketing recipe? Although the steps are very simple, the process can be quite a challenge. Building a personal brand also means creating a great personal profile that sells. By building a recognizable personal brand, you’ll find that opportunities find you without you making so much effort. Whether it’s at work or business, you will literally become a magnet for the opportunities you’re most interested in. Harnessing social provides a powerful competitive advantage and this serves as a wake-up call for any executives or entrepreneurs who think that social doesn’t matter to their business. Building your personal brand awareness is the most cost effective marketing strategy with powered performance that syncs at the speed the market moves.

As a business owner wanting to grow your business online, you should build and manage social media accounts so you are able to generate quality traffic and attract high intent customers, exceed key performance indicators. Depending on your business marketing goals, this process may include just one or more than two channels, ranging from Facebook to Instagram. No matter what social channel your business uses, social media management is seen as an integral part of any company’s marketing strategy that can help generate a measurable return on investment. Social media management is the process of creating and publishing content, monitoring engagement and mentions, growing a community of customers and influencers, and reporting and analyzing the results of your efforts. Anyone with access to the internet and social media can build an audience, position themselves as an expert, and start attracting clients for their business. And that’s exactly what a lot of people are doing. Building a personal brand has never been more important than it is today.

Let us set at least one main strategy in three steps which is to build an awesome profile, recreate the brand personality, and amplify your voice with attractive creatives and headlines but above all, make sure you create a great social media influencer out of yourself. Indeed, grow your reach in a world without borders. Of course, the main task is to let your customers identify and know your brand without selling yet. You can measure this by looking at your numbers like the followers you gain and the mentions you generated in a post. Always remember to put your energy and resources into specific items that matter most to your brand’s success. The key to differentiating yourself from your competition is building a personal brand and becoming your own social influencer. You are your business endorser and the best person who gets the job done. However, if you don’t feel like talking and facing the camera, then hire a virtual assistant, blogger, and influencer such as myself who can wear many hats in the organization and who thinks it is my job to get you that job done!

The job of a social media content marketing virtual assistant work from home is to share the message in behalf of the company as well as respond to public reactions for possible engagement. This means being able to use PR communications visually and in writing. Because no matter what social media platform you use, you need to be creative in your presentation of the message and constantly think of new, engaging ways to share information. Push buttons and always be an attractive character which is one of the reasons I told you before to build your profile before starting with anything else. A social media marketing strategist with a personality and a voice of an influencer matters!

When you’re the face of your business, building your personal brand makes perfect sense but how do you build the brand called you? Understand that your personal brand is a critical item in your list of becoming an influencer because it is a representation of you that others are presented with when they look for you online, as well as the image that you choose to project in face-to-face interactions. All of your activities online, whether on LinkedIn, Facebook, Twitter or other social media platforms form an online personal profile that is searchable. Your personal brand needs to be constructed so that it is easily articulated in an online environment, as well as clearly communicated verbally and through behaviors and actions. This is one of the reasons that I am very careful in creating content and how they are being shown at each social app. Your content builds your online reputation that seems to also impact your brand.

From staged product shoots and lifestyle photos to graphics and memes, visual content can say so much about your brand. To create the right kind of images for your brand, work with your design team to develop an aesthetic for your brand. The look of your photos and graphics (from color schemes to set styles) should be an extension of your brand. I myself gets drawn to visuals that have great headlines, layout and design. As you publish content, monitor the images that generate the strongest responses from your followers. Whenever possible, repeat or recreate the visual style that resonates best with your audience. I know this is not easy. Brain scan can be quite a mess. All these works should be able to achieve one thing and that is to get more people to read your post. Grow your social footprint and make sure your profile and the information you share on those platforms is consistent with the overarching tone and message of your personal brand.

Influencer marketing can be such a pain but if you wait for your physical features to be perfect, then you can never start at all. This is the usual fear – beauty and perfection. Remember that influencers do have the power to affect the purchasing decisions of others and if you can do that, you will save dollars from paid ads. The size of the following may actually depend on the relevance of the topic and of the niche itself. Social media influencers are considered as social relationship assets that help brands achieve a wider reach with a highly targeted market audience. More than 3.4 billion people around the world actively use social media and that’s 45% of the world’s population. Inevitably, these people look up to influencers in social media to guide them with their decision making. I think you can fully relate with the purchase decision.

Social media influencers can create trends and encourage their followers to buy the products they promote. In all reality, micro-influencers are the influencers of the future and many profiles are promoting almost anything and though some are in the wrong way but they catch some attention in their own way. These people only have a small number of followers, but they tend to be experts in an obscure or highly specialized field. The bulk of influencer marketing today occurs in social media, predominantly with micro-influencers, and blogging. With an increased interest in video, YouTubers are rapidly becoming more important too. If you want to lower your paid marketing ads cost, this is the most reasonable option for your business.

Shirley Chio
Your Arm Extension |
Social Media Content Marketing Lead Generation
Customer Retention & Relationship Management
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)

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