Research has revealed that today’s population are less focused than ever before. The average attention span was 12 seconds in 2000 but 15 years later, it shrunk significantly to 8.25 seconds. Our short and ever lowering attention span can only digest in bite size morsels. In fact, scientist say that we now have attention spans shorter than a goldfish that is able to focus on an object for 9 seconds. Contributing to it might just be the media and our beloved smartphones. Ouch, quite a disturbing fact, isn’t it? As a matter of fact, content marketers thinking that long content with the fullness it deserves is better for the search engines and their audience are at risk losing their readers real time. Nowadays, readers lack the attention span for long stories which is one of the reasons Tik Tok made it beyond expectations. YouTube followed with its introduction of Shorts while Facebook tailed the two with its Reels button as part of the post feature. If you believe that the shortened attention spans are no big deal, think again. Let’s just say some complex problems require critical thinking skills and may need more than the 8.5 seconds to digest the nuances, it might be worth making mini chat like discussions if you want to offer something thoughtful and challenging. Also, our devices should not have three windows open, enabling us to multitask, while we process the technical conversation right on our face. Sadly, what I am trying to say is to create content that does not talk like a book but can be as interesting as Tik Tok.
Design your content in a way that they follow and build their sense of creativity within the construct of their problems. Keep in mind that most people are prone to get interested only with short text messages or quotes rather than reading seriously a bunch of paragraphs. In short, give them virtual experiences that would build their interest. Keeping everything simple is not a bad strategy after all because oftentimes, designing a curious life can be more effective with a mere half conversation rather than a whole conversation. But how do you do just that? The short attention span has aptly described the current kind of lifestyle everyone lives further proven by the human tendency to bounce from one site to the next.
It is time to make things simpler and better. Know which market segment to focus and design your content to catch their attention. Understand that holding someone’s attention has grown increasingly difficult with the barage of noises and multiple distractions we are in. If you’re having a hard time keeping your audience engaged with your content, you’re not alone. Study revealed that users leave web pages in a span of 10 to 20 seconds which means you need to clearly communicate your value proposition within or under 10 seconds.
If you are just starting on growing your business online, you can very well turn your beauty into one of your marketing tools. Build your personal brand online, dare go beyond the limits and be your own marketing tool selfie headshot master. Design customer experience and improve touchpoints. Create a unique value proposition. Keep in mind that appearing everyday on your audience feed can in time make them click and read about your offer. Your dream is just a click away and if you don’t work to achieve it, then nothing good happens. People are naturally curious so make sure this sense of exploration doesn’t get lost in your content.
Your posts initiate conversations while conversations build links. Take your conversations with you by using apps that allows you to message each other such as Linkedin, Facebook and Twitter. Installing these apps on your smartphone makes you answer inquiries promptly if not instantly which helps with engagement as well as closing deals. Make each post or chat count. Build connections and start conversations because with every conversation, you build links. When you add value to your product or service, they may want to click on your message call-to-action button.
Is your digital media presence generating leads? The key could just be your brand persona. Be who you want to attract and attract what you want by being what you want to attract. Though a bit confusing, this can be very revealing based on the saying that birds of the same feather flock together. A study conducted by Microsoft Corp indicates that people now generally start to lose concentration after about eight seconds. This figure has been falling over the years and is now at an all-time low. Research says that humans spend an average of just 47 seconds on any screen before shifting attention. It takes at least 25 minutes to bring attention back to a task after an interruption. Based on this information, you need to make your content relatable so you become the object of their interest and it might solve the problem.
It is quite a challenge learning how to amplify short attention spans where in most cases, humans interrupt their selves more than they’re being interrupted by others. The declining attention spans generally impact any marketers social media content marketing efforts. Here’s what causes the change. One of the main reasons why attention spans are falling is due to the sheer amount of information that is being presented to people everywhere. We now have so much information available for us to consume and so little time to consume it in. Content is increasing in volume which exhausts our attention.
Individuals who spent more time flipping between short activities on the internet required greater and greater cognitive effort in order to maintain that same level of focus and concentration. Each piece of content should have only one main idea with eye catching and colorful visuals that evoke emotion. This presents a huge challenge for brands when it comes to getting their marketing messages across. With that being said, you may want to repurpose your content into multiple formats (video, infographics, GIFs, memes, etc.). Besides, it now has become the norm for brands to have a social media presence and digital content strategy to create another loud noise barrage.
Whether or not you believe in content shock and a drop in attention span, it’s clear that audiences are crying out for alternative options to the mindless scroll. Trending topics rise and disappear faster than ever. While sharing content that you love has never been easier or quicker, it would be sad to say that interest also fades fast. Clearly, the amount of coverage a topic gets or doesn’t get influences the public’s perception and if you just wait a few more days, the people will have forgotten. As competition grows more intense in the attention economy, the problem is likely to grow worse. Online marketing specialist must get better at knowing how to capture attention and target individual users.
Get more leads and drive sales when you chat your prospects online to as little as an hour a day or max of 2 persons per day. You may increase product sales, customer engagement, generate qualified leads, and deliver instant support through personalized conversations using social apps messaging such as Instagram, Facebook, Linkedin, or Twitter. Pick the most user friendly social app and go for it one at a time and outperform competition. Chat marketing is one of the best examples of contextual marketing and is one of the quickest ways to engage with customers and convert potential leads into loyal customers. Contextual marketing refers to offering potential leads or customers the opportunity to interact with you when they are engaging with your service or products on your website or mobile platforms. Responding faster to customers increases leads and also speeds up the sales cycle. The longer you make your customers wait, the closer you are to losing out on potential leads.
Shirley Chio | Virtual Assistant (Remote)
Your Arm Extension in Content Marketing
Let me Help You Build your Brand Online!
Cellphone: 0917 555 0601