There are many stories about people getting jobs through online connections and ads nowadays. Although these resources are getting common among recruiters and those who are spending much effort doing job search, the idea of how these employers found them amidst the noise of the internet is quite an amazing process. Think about the free apps these employers used including the search terms required to help them find even one qualified applicant. Indeed, you get to enjoy varied job opportunities the moment you take care of your social connections and reach in a world without borders. The question is – how do you become part of their circle? Guess, topic relevance and your profile resume are two simple things that you can do to live up to expectations. Make your first impression count!
If you want to gain more value from your career, you need to build a great professional brand image on social media first. Be prepared with the most time consuming step of this process which is finding your brand name but if it’s a personal brand, just use your first name and last name. Create a formal username that reflects your personal brand. Filling out your bio would likely tell people who you are and what you do. Don’t leave it blank. Always be the best you in all your social profiles because this strategy is very inexpensive and one of the best ways in attracting online customers to your business page. Also, this method helps attract potential customers in your immediate geographic location.
Personal brand names should be simple, self-explanatory, concise, and formal. Avoid using nicknames. Do not use slang language. Be the energy you want to attract but keep in mind that you are who you are! Make every element of your social profile count.
First impressions are critical and your profile picture makes that first impression. Use a professional headshot as your profile photo. Let your profile picture speak well for you. Don’t be a sight for a sore eyes. Your profile picture is a key element of your social presence. Study shows that just having a picture makes your profile 14 times more likely to be viewed by others. Avoid small, low-resolution images.
Your profile is your resume and that is the same anywhere. Speak and write in a formal tone. Writing and speaking in a formal tone shows that you are direct, concise, and respectful. When it comes to social media, the method that has proved successful over time is to talk like a human being. Speak and take a conversational approach. Be direct to the point. Talk less. Don’t talk too much. Ditch the corporate tone. Quit plugging and start a conversation!
If it is convenient and if you are comfortable, you may want to restrict your post within your work and field. But if you only have one profile, it would be quite fun to share some personal photos and views as long as it helps give your content some direction and structure. Take photos and videos that shows off your work. Posting about your work on social media allows you to showcase your skills. Just be a fun and relatable person because social media is all about perception. Though you can make people believe whatever you want them to believe, still you should create a favorable professional brand image. Bear in mind that they would relate to you based on the brand image you create for yourself.
Both big and small brands can benefit greatly from social media so when it comes to your social media branding, it’s important to invest some thought and resources into it. You don’t need to be on every channel. It’s better to choose one and do it right. If you can do three, great, but don’t water down your reach or you’ll spread too thin.
Post frequently. If you’re not posting, you’re not visible, so focus on the frequency. Your brand’s profile across Facebook, Twitter, Pinterest, Instagram, your company blog, and anywhere else it appears, should be unified and in line with your brand identity. Be consistent with graphics, color, style and language, and even post frequency. Don’t post for the sake of posting. Keep all of your social media posts relevant, meaningful, and simple.
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