Effectively Power Up Your Branding Efforts by Being Relatable and Relevant | Shirley Chio

Everyone loves to have a personal brand but not everyone knows how to make their brand work in their favor. You should know that brands are not limited to influencers, celebrities, and businesses but also are for individuals like you. A personal brand is your story and the culmination of what you do and what you stand for. Working on your brand can help you become a better and more genuine version of yourself. Know that your brand is what people visualize when they hear your name or see your picture online. Your brand is at work wherever you go meet new people or even precedes you when you make new connections. The way you develop your personal brand defines the success of your marketing goals which includes how far you can reach target consumers. If you actively participate in molding your brand to be as relatable yet mighty relevant to your niche, then it can be a very valuable tool in perfectly achieving your goals. A good brand helps you stand out, engages your content to a wider reach, and brings you better opportunities. The key is to focus on defining your niche and working on content marketing to emotionally appeal to your particular audience, otherwise it would be a waste of energy and resources.

Creating a personal brand can be daunting. One of the easiest ways to get lost in the process is to not even know where to start. Set up your profile like a Linkedin resume, optimize your social footprint, and then network like crazy. Impressive though it may seem, having thousands of followers won’t do you any good if no one is engaging with you. The real goal here is to create connections and foster communication. Guess, topic relevance and your profile set up to work like a resume are the two simple things you can do to live up to expectations.

Branding is what companies stand for. It’s reflected in how that company acts, how it serves people, the value that the company shares, and how the company projects those values. Apple challenged the world to “Think Different.” Nike encouraged people, regardless of age, gender, or physical fitness level, to “Just Do It.” Dunkin’ Donuts persuaded busy professionals that “America Runs on Dunkin’.” What do you care for that the others will perceive your brand as something special? Being a virtual assistant, I would want to share my long life motto of “getting things done” as it well represented me in the past and even at present.

A personal brand is, in many ways, similar to a corporate brand. It is who you are, what you stand for, the values you embrace, and the way in which you express those values. Just as a company’s brand helps to communicate its value to customers and stand out from the competition, a personal brand does the same for individuals. Figure out who you are, who you want to be, and how you would appropriately represent your personal brand to the open world. Determine what you want to be known for and choose a particular area you’d like to focus on and let it evolve over time.

Be the energy you want to attract but keep in mind that you are who you are! Your profile picture is a key element of your social presence. Study shows that just having a picture makes your profile 14 times more likely to be viewed by others. Avoid small, low-resolution images. Don’t be a sight for a sore eyes. A headshot best taken with the correct lighting would always make that first impression last, bad or good, and you have to deal with the benefits or consequences of either results. Let your profile picture speak well for you because your personal brand is more than a reflection of who you are today. In fact, it now has become a roadmap of where you want to go.

Being approachable and relatable is all about perception. Bear in mind that people oftentimes connect to you and engage on your post based on the brand image that you had created for yourself. In building a personal brand, your goal is to stand out but you can’t rise to the top without taking inventory of who’s already there. Prepare a short elevator pitch while you conceptualize your personal brand. Optimize your social profile to grow followers and engagement. Just keep it simple and be relatable. You are forging connections and creating positive interactions when you are being relatable with your peers or audience.

A relatable entrepreneur can win over powerful investors, a relatable CEO can inspire employees to do their best work, and a relatable salesperson can form deeper connections with potential clients. Being relatable is something that all sorts of people are naturally drawn to. Integrating this into your daily practice will help make you easier to get along with. Actually, I am officially practicing being relatable right now and hoping to capture your attention with relevant content. I would like to stay connected and maintain valuable relationships online.

Your personal problems sometimes set up a wall that likely set you apart from the rest. You begin to think that you are different from others because your problems are exclusive. And oftentimes, you hold on to them and that what makes you indifferent. When you focus on your problems, you become un-relatable. Efforts are so real when the mental and emotional agony kept you separate and isolated. When you are working on a conversation, stop thinking about your to-do list. Focus and just let the conversation flow. Nothing places a cap on your personal brand like ineffective relationships that almost always lead to failure and not being able to grow at your maximum potential.

An approachable brand persona makes people feel comfortable and at ease. In trying to make a sale, many businesses simply forget being relatable. Winning over investors, nailing a job interview, or nabbing new clients is no different. It is not enough to have a stellar product or service. You have to have the likability factor to stand out in the sea of a million other businesses. Your strategy when writing content should be keeping an authentic communication with the ability to resonate with the audience.

Someone who gets the job done does not show a savage presence that is likely to argue with anything and with anyone. Quickly see the error of your ways and correct it before it pulls you down with a negative personal brand perception or mess up your brand reputation. You have the ability to increase sales through relationship building. Have some faith and practice how to be relatable. For example, your chat first message must have a question or something the other person need to reply. Somehow, conversations are dead even with the first message. A script would be good to serve as a guide during the conversation.

Relatability is a skill like any other and you can cultivate it by constantly networking and joining groups in the social app you are trying to stand out and putting much effort. The more likable you and your brand is, the faster you connect, built rapport, earn trust, and the faster the deals close. The fastest way to build a strong connection and become relatable is through shared experiences and storytelling. By echoing what’s going inside your ideal customer’s heads, we craft the exact perfect moment to building trust and relatability. Your marketing needs to stem from your most authentic self rather than pretending to be someone you’re not. Just be you are to avoid mass disconnection.

We all have the desire to belong, to connect. And in the age of social media, making personal connections has been more challenging than ever. The key to gaining traction is relevant content while the technique to making flawless conversations is relatability. Want to be viral? The answer is be relatable.

Shirley Chio
Your Arm Extension | ShirleyChio.com
Social Media Content Marketing Lead Generation
Customer Retention & Relationship Management
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)

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