There are many stories about people getting jobs through online connections are becoming very common nowadays. However, the thought of making these employers find you above everything else is quite an amazing process. Indeed, you can get to enjoy more value from your career when you build a great professional brand image on social media. But first, you have to create a formal username that reflects your brand. If you are aiming to create your own personal brand, then it would be wise to use your real first and last name. Filling out your bio would also likely tell people who you are and what you do. For your sake, please don’t leave it blank.
Personal brand names should be simple, self-explanatory, concise, and formal. Avoid using nicknames and slang.
First impressions are critical and your profile picture makes that first impression. Use a professional headshot as your profile photo. Let your profile picture speak well for you.
Your profile is your resume and that is the same anywhere. Speak and write in a formal tone. Writing and speaking in a formal tone shows that you are direct, concise, and respectful. When it comes to social media, the method that has been proven successful over time is to talk like a human being. Speak and take a conversational approach. Ditch the corporate tone. Quit plugging and start a conversation!
If it is convenient and if you are comfortable, you may want to restrict your post on your work and field. But if you only have one profile, it would be quite fun to share some personal photos and views as long as it helps give your content some direction and structure. Take photos and videos that shows off your work. Posting about your work on social media allows you to showcase your skills. Just be a fun and relatable person because definitely, social media is all about perception. Though you can make people believe whatever you want them to believe, still you should create a favorable professional brand image. Bear in mind that they would relate to you based on the brand image you create for yourself.
Both big and small brands can benefit greatly from social media so when it comes to your social media branding, it’s important to invest some thought and resources into it. You don’t need to be on every channel. It’s better to choose one and do it right. If you can do three, great, but don’t water down your reach or you’ll spread too thin.
Post frequently. If you’re not posting, you’re not visible, so focus on the frequency. Your brand’s profile across Facebook, Twitter, Pinterest, Instagram, your company blog, and anywhere else it appears, should be unified and in line with your brand identity. Be consistent with graphics, color, style and language, and even post frequency. Don’t post for the sake of posting. Keep social media posts relevant, meaningful, and simple.
Your Arm Extension | ShirleyChio.com
Social Media Content Marketing Lead Generation
Customer Retention & Relationship Management
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)