Adding value to your product or service can help improve customer loyalty and grow your brand’s reputation. Regardless of your market position, there are many strategies you may use to make your customers feel their value which is the key in creating a direct impact on your company’s long-term success. To make it easier to understand, creating value for customers means providing useful products and services that customers consider worthy of their time, energy and money. Undeniably, perception is the way to go. Improve your brand perception. Make your customers feel valued. That being said, you should focus and put more attention about how to go through manipulating brand perception and finding ways to improve the buying process. Eliminate as many pain points as possible with your customers journey. Know that value can be created when you provide a positive experience. As I have discussed before, it would be a lot easier if you can segment your audience and adjust your marketing strategies to fit their value expectations even if you have to create a separate profile because it will directly impact how your target market sees you as well as how the search engines consider your page category. Your category may not be the one you selected but the average relevant content you had posted on your social profile. Figure it out!
Are you in a crossroad trying to decide which product or service to offer in a certain region? The trick is actually pretty simple. Just follow the smell of money and you will be able to decide the perfect service or product that you are going to sell in a specific region for a specific group. Try to understand what people need, talk about their problems and pains, and then go back and sell them that. Or maybe try to read people and convince them that they need what you are selling, a kind of reverse psychology that creates the demand. Understanding your target audience and creating the appropriate strategy to connect to your desired group segment is never easy but you can always implement the appropriate online marketing tactics that would help increase brand awareness, engage, and influence the buyer’s perception.
It is high time that you understand the need to create a very satisfying buyer’s journey. Attitude and arrogance or even entitlement has no place on the customer’s journey. Tame your wild spirited self, including the behind behind those customer service phones because the honestly, the customers will only pay your lifestyle after they make their own personal impressions about your product, service, and the people behind it. Language, tone, and how you deliver messages matters. When you emphasize the benefits that most resonate with their wants and needs, you need to be perfectly tactful and respectful. Simple tactic and yet this concept of brand engagement can enhance your brand’s credibility and grow your reputation.
Here is the hardest part. Develop a unique value proposition and align your campaign creative + content with your audience’s language and behavior to personalize your marketing. Make sure you spend at least 2 hours each day or even go an extra mile trying to figure out how to achieve your KPI goals based on the value you create. Reach the people who matter most to your business when you figure out the kind of content that can help you move forward. Identify and leverage your unique selling proposition. If you have what it takes to work on different time zones and culture, now is the time to think about your unique value proposition and stand out!
Understand what your customers value so you can create your game plan with a unique value proposition. Of course, everything is worth what its buyer is willing to pay for it. Because the difference between value and price equals the customer’s incentive to purchase, we can say then that the customer’s incentive to purchase a product or service offering is based largely on the value that accompanies it to initiate some motivation for pursuing the next best alternative. Selecting the right market segment to target is the first step in building an initial value model. You would find it impractical and difficult to offer added value in a mixed group with different needs and desires.
Create short and longer term marketing plans until you find the level of engagement that is sustainable enough for your business. Sales don’t happen unless questions are asked. An objection is an opportunity in disguise. When engaged in marketing, not only are you bringing in business for yourself but you are also building a brand for your personal image especially when you are into real estate. Perfectly plot your unique selling proposition. Build your public image and clearly state the services you offer with special mention or highlighting what you offer but your competitors may not. The proposition must be strong enough in a way that your audience will be drawn to you. Your brand image, brand persona, value proposition, customer service, and market segmentation play a critical role in reaching out to your audience.
Your marketing message must also be unique. Imagine a tagline that would represent your personal brand which is a promise that connotes your ability to deliver. Focus on one niche as a start such as first time homebuyers or students looking for housing. Design and develop your own signature that would truly disseminate the message and kind of representation you want. One strategy is to connect marketing with what you like to do or select a marketing idea that you can commit for years. Try to differentiate yourself from the rest of the real estate community by serving one market segment with one offering at a time. Most marketing ideas work only if you are committed. However, being committed may happen only if it is fun so make sure the marketing plan is relevant and fun to work with and that you like the idea of working with it long time.
Know that opportunity comes when you are able to give the best answers to common questions in real time. Add a little personality to it by changing the words and the tone because your opportunity begins only when you start to impress people with the value of the information you offer. This may seem like an endless work but just prepare the details of the property you are selling or offering for rent before the call and everything would be fine. Many businesses fail each year and if you don’t know how to market your services then you won’t get enough website traffic and sales.
Never rely on walk-ins in an area no one passes by! Work out a marketing plan that would be perfect for your personality and personal brand. If you don’t receive sufficient inquiry that would lead to sales then you would surely fail. Nothing happens until someone ask something for somebody to sell something. Build your success around simple and logical unique value propositions you can apply to any situation you want to create. Find out where you are right now and discover the right marketing strategy that can get you to where you want to be. Visualize beyond your comfort zone and believe that the extra effort is worth it. Again you have to sit down and ask yourself: What is my unique value proposition?
Shirley Chio
Your Arm Extension | ShirleyChio.com
Social Media Content Marketing Lead Generation
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)