Develop a Unique Value Proposition and Work Out a Marketing Plan that would be Perfect for your Personality and Personal Brand | Shirley Chio

Are you in a crossroad trying to decide which product or service to offer in a certain region? The trick is actually pretty simple. Just follow the smell of money and you will be able to decide the perfect service or product that you are going to sell in a specific region for a specific group. Figure out what people need then go back and sell them that. Or maybe try to read people and convince them that they need what you are selling. Understanding your target audience and creating the appropriate strategy to connect to your desired group segment is never easy but you can always implement online marketing tactics that would help increase brand awareness, engage and influence perception.

Develop a unique value proposition and align your campaign creative with your audience’s language and behavior to personalize your marketing. Make sure you spend at least 2 hours each day or even go an extra mile trying to figure out how to achieve your KPI goals based on the value you create. Reach the people who matter most to your business when you figure out the kind of content that can help you move forward. Identify and leverage your unique selling proposition. Stand out!

Create short and longer term marketing plans until you find the level of engagement that is sustainable enough for your business. Sales don’t happen unless questions are asked. An objection is an opportunity in disguise. When engaged in marketing, not only are you bringing in business for yourself but you are also building a brand for your personal image especially when you are into real estate. Plot perfect your unique selling proposition. Build your public image and clearly state the services you offer with special mention or highlighting those you offer but your competitors do not. The proposition must be strong enough that your audience will be drawn to you.

Imagine a tagline that would represent your personal brand which is a promise that connotes your ability to deliver. Your marketing message must also be unique. Focus on one niche as a start such as first time homebuyers or students looking for housing. Design and develop your own signature that would truly disseminate the message and kind of representation you want. One way is to connect marketing with what you like to do or select a marketing idea that you can commit for years. Try to differentiate yourself from the rest of the real estate community. Most marketing ideas work if you are committed. However, being committed may happen only if it is fun so make sure the marketing plan is relevant and fun to work with!

Know that opportunity comes when you are able to give the best answers to common questions in real time. Add a little personality to it by changing the words and the tone because your opportunity begins only when you start to impress people with the value of the information you offer. This may seem like an endless work but just prepare the details of the property you are selling or offering for rent before the call and everything would be fine. Many businesses fail each year and if you don’t know how to market your services then you won’t get enough store traffic and sales.

Never rely on walk-ins in an area no one passes by! Work out a marketing plan that would be perfect for your personality and personal brand. If you don’t receive sufficient inquiry that would lead to sales then you would surely fail. Nothing happens until someone ask something for somebody to sell something. Build your success around simple and logical unique value propositions you can apply to any situation you want to create. Find out where you are right now and discover the right marketing strategy that can get you to where you want to be. Visualize beyond your comfort zone and believe that the extra effort is worth it.

Shirley Chio
Your Arm Extension |
Social Media Content Marketing Lead Generation
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)

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