The Key to Finding Your Content is Relevance and the Use of the Right Search Keywords | Shirley Chio

Search is a way of life. Make sure your online business address or website shows up on the first page of the Google SERPs or what we call as the Google Search Engine Results Page because decision makers nowadays first use Google Search to find information about any service or product before making the actual purchase. To help people find your content online, it would be wise to use the right match search keywords in all of your marketing materials. Know that this marketing strategy is free and very effective when nothing else is working. Just post your relevant content in all your social network.

Build your brand story and create your brand persona with the right search keywords. This can help automate the lead qualification process and drive them to your landing page without cost at all. Understand that you should be in the driver’s seat of your own business journey because nobody cares about your business like you. Take control of your business as much as you can. Turn passive consumers into active customers with a meaningful highly focused landing page. It is very important that you understand what you are doing in your social network.

Here is how it works. Publish short form content seasoned with the right keywords to drive as much traffic as you can in all your social media platforms. Add call to action buttons that will get them to your longer form gated content that you had published on your landing page. Obsess yourself in creating content that adds value but resonates with your target audience. If it is not relatable, then you will have a hard time keeping them and driving them to your gated content.

If people don’t discover your content, you don’t build an audience! The key is to provide the right experience and then lead them to your landing page. Start by creating content that adds value so you are able to generate leads and at the same time make sure the short content resonates with a specific segment of your target audience.

Make it easier for your visitors, leads and customers to get in touch with you and you also getting the right people at the same time. Life is a psychology. Know how to get more attention to your brand. At least, know how to guide their search and drive them to your landing page. Sometimes, making the choice to chase less competitive search phrases known as the long tail keywords can make it happen.

Focus exclusively on the long tail keywords and share topics that are made specifically for the target audience. This means that you may attract more search traffic using search terms where not enough people search for it with not so fierce competition and most likely can get your content discovered. This is a scalable custom small business social media marketing solution that you may want to try as it does not cost much. You can write in your free time and published at least twice a week.

When done right, this kind of traffic has the benefit of being highly targeted because the people using these search terms are more likely looking for an answer to a very specific need. Search phrases that gets more and more long also at the same time are getting more specific. However, it may not give you the volume you need to rank. It’s nice to rank first, but useless if no one ever searches for that phrase.

Google does something similar with its text search results. New content will rank higher at first to test effectiveness. If engagement is high (bounce rate is low), then it will retain a high ranking, even go higher over time. If not, it drops lower in the search results. Make sure you build an evergreen content.The key to make this work is to always think about your audience and what they care about. When someone really cares enough to follow you and read your content then that translates into two of the most important criteria for success with an online business – trust and attention.

Keyword research is the process of finding and analyzing search terms that people enter into search engines with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing. People use keywords to find solutions so if your content is relevant it can successfully push your content in front of your audience as they conduct searches and gain you more traffic.

The combination of the right long tail keywords as well as the relevance of your content can significantly raise your website traffic that may lead into cash sales. We don’t create content around what we want to tell people but should be making them based on what people want to discover. If your website and social media profile news feed has the content they look for, providing a call for action button at the most strategic placement of the content will likely lead them right into the sales funnel.

Shirley Chio
Your Arm Extension | ShirleyChio.com
Social Media Content Marketing Lead Generation
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)

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