Life is a Matter of Psychology – Use Emotional Marketing and Do Better in Connecting Your Brand to People | Shirley Chio

Inspire moments, use emotional marketing. After all, life is just a matter of psychology! I must say that emotional marketing is one of the best strategies to use in social media that effectively connects brands to people. The emotionalized approach to branding, marketing and product design is incredibly revolutionary. Take the iconography of the Coca Cola logo where the color and design communicate and connect emotionally with its consumers. Brand design in packaging is a critical part of marketing and so is your logo and content. Clearly, your graphics serve to translate the meaning of the brand and this tool you can definitely use to create a corporate identity for the kind of brand you are trying to raise awareness and promote to the consumer world.

If one color can change the refreshment appeal of a cola, then you should start using all of the elements of your graphics and content to create a significant change with the way you connect to your customers. Proactive purposeful designs work to accent any marketing efforts and somehow, a display of disconnected design ignores opportunity. Colors, packaging, graphics and content is not only for the big guys but also works as scalable custom small business social media marketing strategy. The idea is to never get contented in showing off a lazy design without vision. Know that an integrated brand strategy is the key and the heart of a successful emotional branding.

Emotional branding is about giving a brand long term value using sensorial experiences such as design that enables you to build relationships but in a way also make people buy your product and become your most loyal brand advocate. The transformation would be awesome and the only way to stay in the market and to position yourself in the market is to stay relevant and work on your content and graphics so you always get ahead of the competitors. Create offerings that inspire and engage people as well as close the gap between the logical approval of corporate cultures and the emotional world of consumers.

Invent new ways to bridge the gap between brand and people. After intense planning and preparation and the magic happens, all you have to do is revisit what you have been doing well and let the responses tell you how to do it from then on including trusting your impulses by keeping abreast about how people react to life emotionally. Grow your business online with innovative ideas and not just merely setting up a traditional business model that squeezes cost and increases profits. Keep in mind that understanding people’s emotional needs and desires is the key to success.

Sensory experience is the marketing power of emotions where emotions stimulate the buying interest as well as influence the consumers future buying decisions. The emotion makes trade off in decision making that is why your graphics and content must have the ability to generate the right emotions. The success of your campaign is justified in terms of the emotional experiences it provides to the consumers. There’s obviously no situation where responses are not based on emotions especially decision making. The heart has reasons that reason does not know which makes the gap between what people desire and the reality arouse emotions that naturally impact decision making.

Emotional experiences arouse emotions, energize motivations and reinforces the will. Nevertheless, emotions are the energizers of meaning. When people ignores your marketing campaign, it signals insignificance and being devoid of emotions which result in an unquestionable corresponding loss of market power. Emotional influences the weight of choice criteria. It is highly important that you create content with images that builds emotional significance fitting the choice criteria and the business market positioning goal. It is undeniable that consumers use goods as a way to express aspects of their social identity and to distinguish themselves from others. Self identity is more a matter of individual choice with a little push from the salesperson of course.

Where consumers are in a state of uncertainty over matters of taste and social appropriateness, an attractive content with impressive images play a vital role in establishing pleasure and intrinsic liking. Yes, pleasing the senses is crucial to getting a sale. Anything that inhibits the prospect of pleasure inhibits buying so take care of your imagination and set your brand story, logo, images and content correct the first time. These elements interact and support each other and contributes highly to business growth.

Shirley Chio Virtual Assistant Philippines

Shirley Chio
Your Arm Extension | ShirleyChio.com
Social Media Content Marketing Lead Generation
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)

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