Live through your perfect imperfections and wear your emotions on your sleeve because those imperfections are often more valuable than what the world consider as perfect where the shortfalls and mistakes end results usually create a character built with strength. Life may have a strange way of intervening and one of those confusing events is the use of emotion to persuade people recognize your brand and buy your product with less effort. Emotional marketing invokes feelings and you can use this strategy to use the power of emotion to help you attract, resonate with, and encourage the target audience to act on your call to action baits. Emotion is such a strong force that influences decision making and inspires people to take specific actions you may have laid down on your customer journey. When you leave an emotional impact, your brand and your content stick to the hearts and minds of the people who had heard about your story or read some of your content or watch YouTube with your brand jingle being played on. How do you create a content that connects to the emotions of the consumers and makes your brand memorable?
For all its worth and no matter how difficult it would be to brainstorm an idea like Cinderella or Beauty and the Beast, sharing a very creative campaign that goes with a story still is on top of the list of the strategies for marketing a product or service. In fact, several studies have shown that at least 31% of the ads with emotional pull succeeds more than 16% of ads focusing on rational content. Another study shows that brands who were able to connect and build an emotional relationship with their customers are most likely to achieve 306% higher lifetime value and will likely recommend at a rate of 71%. For example, belongingness. No one wants to feel alone and forming a community on your social profile motivates the behavior and as a result, shares common interest as well as support the needs of the other members without falter. In short, build a community and focus on emotions to invoke feelings of loyalty.
Delighting the customer is one of the main goals where you always make them feel satisfied and happy. One good technique is to make them see, think, and feel they get more than the cash price tag they are about to spend and disburse from their wallets such as offering free shipping, price discounts, or a limited stock offer. There is always that one perfect way to initiate conversations using emotional marketing where you touch the hearts of your audience at a very personal level. What are their deepest fears, struggles and strongest desires?
Stories, no matter how sometimes they come out imperfect are still perfect when it comes to pulling out emotions and inspiring people. Relatable stories produce strong emotional reactions that impact brand perception as well as decision making. Complement your story with the right audio. Leverage emotion in building a powerful message. The key is to drive engagement when you are able to invoke even a small piece of that emotion. Understand that human emotions are a weapon and the best tool you can use to market your product or services. Try something different and see how it works for you!
Think about using contextual targeting for innovative engagement and emotional marketing for top content optimization. When customers leave behind reviews on social platforms like Facebook or Yelp, you need to analyze sentiment and that means you also need to identify and analyze the full human emotional spectrum which includes mood, attitude, and emotional personality. The key is to create contextual engagement experiences within your content that will help increase page views and customer engagement. You, as a marketer, really must learn and develop the most successful and emotionally engaging campaign. You then repeat these strategies in all future posts. Just get through your perfect imperfections. Dare do the impossible until it’s not anymore. 1 minute can change everything!
According to the Tempkin Group, emotions impact brand loyalty big time. The Harvard Business Review has also stated that a positive emotional bond with a company is more important to consumers than customer satisfaction. Emotions can boost an ad’s virality online. When starting an emotionally driven marketing campaign, a shift in focus is necessary. Businesses need to promote an experience and a feeling rather than a single product. The emotions a business chooses to feature in a new campaign need to fit within the brand so it seems like a natural extension of the marketing strategy. That is why you need to focus and do one social media profile at a time and then take it from there.
Consumers who are emotionally connected to a brand will trust the brand more, make more purchases while exhibiting lower price sensitivity and follow different communication channels more intently. An emotional connection with consumers is the secret to a powerful marketing strategy and considerable financial gain. In the realm of online marketing, emotional advertising is seen to most likely create first and lasting impressions about your brand. If you run a campaign with strong emotional appeal, customers remember you and think of you first when they are looking for a product. Neurologists ran studies based on MRI scans which revealed that consumers choose brands more according to personal feelings and experiences than actual brand features or attributes. Your feelings and subconscious influence a person’s decision more than you could imagine.
Indifference is your brand’s worst enemy, when people have no impression, feeling, or opinion about your offer. If the target audience do not feel strongly about your offer, they are much more likely not to consider it. In fact, that is the main big reason why advertisers believe in advertising with an emotional appeal. Emotional marketing seems to be a trigger that would likely influence any person’s decision. It creates greater brand awareness and affinity, can trigger higher sales and grow customer loyalty. There are target segments that would respond to powerful, arresting visuals and make them become impulsive buyers. Emotional marketing creates value for your brand in terms of recall, preference, and loyalty.
Make them remember how you made them feel in your campaign. However, not all emotions fit all brands. At this time, you may want to tell a story first. Storytelling with an emotional design connects you to your target audiences without actually being heavy or preachy. Animate your story with voice, music, and video. Are you already on the platform and creating emotional content for Facebook, Instagram or Tiktok? Craft a copy that speaks to people, not at them or above them. Speak the language of social.
The key is to master copywriting and create relatable content. A relatable emotional marketing campaign receives plenty of attention from customers and passersby viewers. And in today’s world, many are interested in learning about how some great emotionally appealing campaigns were being crafted such as Coke and Nescafe. As a social media content marketing virtual assistant, I am convinced that behind-the-scenes story on YouTube or LinkedIn work greatly in captivating your target audience. To begin with, because emotional marketing is all about your audience, how you design and craft your message makes a crucial part of your success. If you can make the emotional connection, you will definitely succeed in convincing them that your pitch, your product or service, can make an absolute difference in their lives.
Shirley Chio
Your Arm Extension | ShirleyChio.com
Social Media Content Marketing Lead Generation
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(Work from Home Virtual Assistant Philippines)