That Low Cost Social Media Content Management May Just Be Your Facebook or Linkedin Profile | Shirley Chio

Manage your incoming messages, schedule and publish content, and measure your social channel performance all at once in one place. Easily measure of your social media strategy and understand how your community is developing over time using the social app analytics. Your low cost social media content management may just be your Facebook, Twitter, or Linkedin profile. To reach the right people you need the right tools. With these ever innovating social apps, you’ve got everything you need to connect with your highly targeted audience and find new leads. Keep the conversation going across all your channels when you make use of their feed to share what is important and relevant to your audience. With all your performance data in one place, you get more insight on what works. The social apps can help you market smarter without spending cash but merely two hours a day of your time sharing content. There are many management tools the internet may suggest as you go with your search but honestly, they cost much while looking at Facebook and other social apps, these features are being offered free! From creating and publishing content to analytics and reporting, it can be pretty overwhelming. How do you stay on top of all your social media marketing tasks?

The answer may not be spending thousands of dollars paying content management apps but may actually be simply exploring what these social apps are offering to help accomplish anything related to your sales and marketing tasks. With real-time updates on personal feed, photos, and information shared by thousands of brands, friends, and groups, Facebook continues to be the champ of all social media sites. It has grown into a venue for businesses to market themselves through interaction with customers and self-promotion. I consider it as a very powerful marketing tool with great space to keep customers informed, develop brand identity, and broaden your reach. For example, you can turn on the Professional feature of your personal main profile and also, create a business page which allows you to develop your brand identity. Both can be monetized.

With these kind of social app features, the only thing you need to do is find the niche to promote. Ultimately you should consider what your key audience would want to see. Share social media images, links, videos, anything, as long as it is connected to your business and it seems like something your target audience would enjoy. Ensure only the best leads get through when you consider topic relevance. Social media news feed might not be the first thing that will strike your mind but it should be when it comes to lead generation because it can impact the way people think about your brand and greatly affect sales leads and the business ROI.

Businesses using social media content marketing are enjoying advertising at a minimal cost while reaching out a broader audience. The lead generation strategies are likely to bring better results from building brand awareness to boosting sales conversions. Nowadays, 75% of B2B buyers and 84% of C-level executives are incorporating social media as a key part of their decision-making process. Now, ask yourself these questions. Are you spending money on advertising but not getting the results you want? Are you looking for more sales and leads but have no idea where or how to start? Well, start with the most popular social media app called Facebook. But to gain more visibility on the platform, you must know Facebook’s most important features in order to market your brand and business effectively.

Your Facebook marketing strategy works best only if you are optimizing your Facebook profile, groups, and pages to connect with potential customers and to reach a broader audience. As I have said before, your profile is your resume. As Facebook caters to an increasingly massive audience worldwide, it’s also becoming saturated by other brands, so it’s a challenge to increase visibility in your feed and come up with an engaging content for your target audience. Audience optimization improves your outreach efforts, so you can target the people who are most interested in it. Also, know the best time to share your content. This is kind of very important to consider especially if you want to improve your content marketing efforts.

The truth is that billions of people use Facebook every single day, and this massive platform has succeeded in making people more connected all over the globe. However, if you’re a business owner or a marketer, you might be missing out on some of the most vital Facebook features that have the most potential. Although Facebook has been around for over a decade, some marketers are only using its basic features! What I am trying to say is that when you feel you are not accomplishing anything, try to explore and evaluate the social app features next. Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.

How do you manage topic relevance using social media newsfeed? You can’t deny that social media is also about relationship management where you listen and monitor about what’s going on with the industry. It is also a good way to obtain customer feedback or help you get opportunities for mentions regarding specific topics. In fact, it actually helps marketers establish a bond with prospects and customers at different stages of social interaction thus creating a community in the process. Just wondering if you already created a sales funnel that can convert people who are visiting your website or viewers of your social media profile into paying customers.

Facebook marketing can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services. For those working with a limited or zero budget, you can do Facebook marketing completely for free. But first, you must learn how to build credibility and improve your Page’s discoverability. Just be you, simple,and authentic. In forming an authentic relationship with the audience, you need to be present on Facebook. Though Facebook marketing requires a consistent and long-term commitment, the awareness and demand will be worth it. Create and distribute quality content that’s helpful for your followers as well as connect with consumers interested in your brand. Not every Facebook post shows up in the News Feed. When Facebook decides what to include, the algorithm looks specifically at the engagement rates, not your total number of fans.

Preparing your sales funnel and landing page can be a great help because a highly focused landing page can definitely make them click your call to action button. Social media lead generation is all about implementing strategic marketing tactics specially designed for capturing qualified leads and pulling them into your sales funnel. Everything must be aligned from the creation of the content and advertising materials to the landing page and the sales funnel. Understand that the relevance of your content is of extreme importance when doing this because it will help gather and identify people who are truly interested as well as acts as a bridge to potential leads. Social media helps you connect to people and also helps you nurture your leads. Make them stay, enjoy your content and build your relationship with them.

Things that social media content marketing can do

  1. Increase brand awareness
  2. Capture the right leads
  3. Send paying customers to your landing page
  4. Efficient in converting customer to your sales funnel
  5. Reach out to new customers
  6. Spread useful information to the right audience
  7. Increase website traffic
  8. Build loyal customers

Don’t you know that your posts in social media is also a part of relationship management? And, it is free. Nurturing leads is about building relationships and preparing the right information to keep the interest high and make them ready for the purchase. Nurturing is the stage before the social media conversion. It is the final stage of nurturing social media leads. To put it simply, social media content marketing helps facilitate lead generation and lead conversion. If you want to stand out on social media, make sure that you have a strong social media content marketing strategy that can turn your brand into a slow but progressive success because it will never be and has never been a case of an overnight success.

Your social media profile is your best platform for content distribution. Just stay relevant and you will be fine. Content distribution is obviously part of the equation when it comes to content marketing yet it is not enough to create exceptional content with great copywriting skills unless you distribute it wisely to the right audience. Content distribution is an integral part if not the most important part of your content strategy. Understand that great content is a waste if your audience doesn’t know it exists. After everything you set up on any social app, discover how content distribution can help boost your brand awareness, collect loyal followers, and encourage your readers to click, act, and become customers. The goal is to build a content distribution strategy that gets your content in front of and consumed by your audience.

Shirley Chio
Your Arm Extension | ShirleyChio.com
Social Media Content Marketing Lead Generation
Customer Retention & Relationship Management
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)

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