Move Beyond Your Comfort Zone to Become an Influencer and Connect with Your Audience Using Influencer Marketing | Shirley Chio

Growth happens when you start doing the things you think you are not qualified to do, so stop telling yourself you are not experienced. Leave your comfort zone and do things that you are scared to do one step one task at a time. Understand that the reason most people holds people back and retrack to their hiding space has always been the mindset that’s literally eating up confidence rather than lack of knowledge. Remember that thoughts controls emotions which controls actions and results to either draining your energy out of fear or motivating you closer to your goals out of need. It takes willpower and a change in mindset to get out of your comfort zone. You need yourself to take control and start your baby steps because venturing out is just like challenging boundaries which creates feeling of uncertainties. In your comfort zone, things are predictable and you know exactly what to expect with the same choices every day. Believe me, the pull of comfort zone is very strong.

Gradual though slow is key and the best way to do it. One of the best routes to growing your business online is copywriting and social media content marketing while acting as your very own influencer. There has been a change in the landscape of selling. It is now being done online in a world without borders. Today’s marketing no longer sells anything. Rethink the messages you are communicating and review the methods being used for its delivery. Recognize influencer marketing and research about its best practices. The secret is to build brand awareness and communities right on your social profile or business page using your ability to deliver the right communication and marketing messages to a specific target segment.

Understand that influencer marketing also uses copywriting. However, if you cannot write like a copywriter then just create some visual storytelling right from your phone camera. Don’t you know that videos are processed 60,000 times faster than text? They say that human brains are hard-wired to avoid demanding cognitive loads that watching a video makes it far more easier to process than processing text. In fact, watching videos makes viewers sit back and form an empathetic connection with what they see which means being more emotionally attached to a video than to something they read.

Are you familiar with the process called mirror-neuron mechanism? A mirror neuron is a neuron that fires not just when we ourselves perform an action, but also when we watch someone else perform that same action. Our brains mirror what’s unfolding before us as if we were part of the scene, even if we are just sitting passively on the sidelines. So, when it comes to mirror neurons, there is no difference between the cinema and real life. Also, people are most likely to feel more than they think. Take note that during this emotional connection things may get out of control fast that is why you need to craft your story well and articulate the message precisely as they are presented to build the right perceptions for your brand. Edit and cut some scenes if needed…

That is why you see many of these brand influencers using YouTube, Facebook, Pinterest, Twitter, and Instagram to create communities and build their following. They use the social apps to influence their audiences engage with the brand, drive traffic to the website, and ultimately, impact purchase decisions. Build brand awareness with a personality and face they like to remember and listen because it truly is difficult to identify and hold on to success when acceptance is absent. You are your best social influencer even though you don’t have as much social pull or visibility like the others, you are very much receptive to the comments and questions of your audience as well have time to check your inbox. It means you are focused to build your business online, grow your following, and are careful when sending messages because you don’t want to lose your brand’s reputation online.

With the rise of social media, some people who found a niche transitioned from being consumers to becoming content producers. They created content around the things they love talking and in doing so, built an audience. The thing is that influencer marketing draws from celebrity culture where consistency in sharing content is a matter of life and death. Do not worry if you don’t have a following at the first stage of your being an influencer. You just build your content and they will come. Keep in mind that influencers are everyday people highly dependent on content in different forms. If you do not post anything, the sooner the audience will forget you including the search engines.

How can you present your brand in a way that the audience stops long enough to engage with your content? Here is one fact you need to ponder about your action plan. With influencer marketing, it is not simply about the product but about how the message is delivered and accepted by the audience. Leverage on the relationship that you have built with the audience. Influencer marketing for brands is the future of digital advertising. The impeccable timing of your growing followers should not be mistaken for luck. You must attract those that are interested in your niche because influence is an outcome where a creative without a strategy is art and creative with strategy is called advertising. Build powerful campaigns so everything falls into place, then amplify your efforts.

With so much competition for viewers’ attention, nowadays companies are looking for better ways to make videos that people want to watch and share. But how? The answer, according to science, is to create videos that trigger an emotional response. What’s more, the study says videos with a strong positive emotional response are 30% more likely to be shared than videos with a negative emotional response. That means as a business, you may consider creating content that makes people feel intense and filled with positive emotions.

For example, the 2016 Brotherly Love advertisement was part of Coca-Cola’s Taste the Feeling campaign. In it, a teenage boy teases his younger sibling. He puts the younger boy’s headphones on a shelf out of reach, steps on his foot under the dinner table, and even leaves him umbrella-less in the rain. But when bullies show up to steal the younger brother’s Coke, the big brother steps in. He scares them away and returns the Coke to his brother. The older brother’s behavior is familiar to most people who’ve grown up with siblings. They may fight ruthlessly amongst themselves, but when the chips are down, their loyalty knows no bounds. By tapping into that unique relationship, the video becomes relatable for many viewers. Viewers of almost every generation can identify with what they’re seeing.

The lesson of this video is for you to create videos that invoke positive emotions and are relatable! However, you need to remember that authenticity is critical when taking viewers to a positive emotional journey because eliciting a strong emotional response may backfire if the video’s message does not align with the brand’s values. Getting more views shouldn’t come at the cost of appearing hypocritical or inauthentic. To evoke genuine emotional responses and build brand affinity, create videos that align with your company culture and values as a whole. That way, you get the best of both worlds  –  appealing to people with great content and reinforcing who you are as a brand and company.

No solution fits all so experimenting would be such a great adventure. You’ll likely fail a few times before you become big, but failure is part of the game. Here are some ideas about how influencer marketing may help you. 70% of teenage YouTube subscribers say they can relate to creators more than traditional celebrities while 86% say they regularly turn to YouTube to learn something new. The idea is very simple. No one need to be perfect or it would be a long wait. Express some creativity, talk to your audience, and then distribute your footage to your social network. Start now. Use your phone camera!

Shirley Chio
Your Arm Extension |
Social Media Content Marketing Lead Generation
Let me Help You Build your Brand Online!
(Work from Home Virtual Assistant Philippines)

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