Ensure only the best leads get through when you consider topic relevance. Social media news feed might not be the first thing that will strike your mind but it should be when it comes to lead generation because it can impact the way people think about your brand and greatly affect sales leads and the business ROI. Businesses using social media content marketing are enjoying advertising at a minimal cost while reaching out a broader audience. The lead generation strategy are likely to bring better results from building brand awareness to boosting sales conversions. Nowadays, 75% of B2B buyers and 84% of C-level executives are incorporating social media as a key part of their decision-making process.
How do you manage topic relevance using social media newsfeed? You can’t deny that social media is also about relationship management where you listen and monitor about what’s going on with the industry. It is also a good way to obtain customer feedback or help you get opportunities for mentions regarding specific topics. In fact, it actually helps marketers establish a bond with prospects and customers at different stages of social interaction thus creating a community in the process. Just wondering if you already created a sales funnel that can convert people who are visiting your website or viewers of your social media profile into paying customers.
First, you have to prepare your sales funnel and landing page. Social media lead generation is all about implementing strategic marketing tactics specially designed for capturing qualified leads and pulling them into your sales funnel. Everything must be aligned from the creation of the content marketing and advertising materials to the landing page and the sales funnel. Understand that the relevance of your content is of extreme importance when doing this because it will help gather and identify people who are truly interested as well as acts as a bridge to potential leads.
Things that social media content marketing can do
- Increase brand awareness
- Capture the right leads
- Send paying customers to your landing page
- Efficient in converting customer to your sales funnel
- Reach out to new customers
- Spread useful information to the right audience
- Increase website traffic
- Build loyal customers
Social media helps you connect to people and also helps you nurture your leads. Make them stay, enjoy your content and build your relationship with them. Don’t you know that your posts in social media is also a part of relationship management? And, it is free. Nurturing leads is about building relationships and preparing the right information to keep the interest high and make them ready for the purchase. Nurturing is the stage before the social media conversion. It is the final stage of nurturing social media leads. To put it simply, social media content marketing helps facilitate lead generation and lead conversion.
Your social media profile is your best platform for content distribution. Just stay relevant and you will be fine. Content distribution is obviously part of the equation when it comes to content marketing. It is not enough to create exceptional content with great copywriting skills unless you distribute it wisely. If you want to stand out on social media, make sure that you have a strong social media content marketing strategy that can turn your brand into a slow but progressive success because it will never be and has never been a case of an overnight success.
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